Get the Skills to Become a Media Marketing Professional
6-Month* Media Sales & Marketing Training Program
Media Sales professionals play a key role in promoting a company’s products, services, or brand through various media channels. Their primary goal is to reach, engage, and convert the target audience into customers.
Whether you already have some experience in the field or are just getting your start, our Media Sales & Marketing courses will arm you with the skills necessary for success.
The best way to see if Beonair is the right fit for you is to come and tour the school. You can tour our facilities and meet with students and instructors. Book a Tour Now or Get More Info.
Becoming a Qualified Media Marketing Professional
The Media Sales and Marketing program provides contemporary and traditional skills in digital marketing, terrestrial advertising, and new media branding. The marketing courses help the beginner, intermediate, or experienced broadcast media professional become more competitive in a new media landscape. The Media Sales & Marketing program guides students in commercial writing and business communications skills, client relationship approaches, and sales presentations.
The program also offers advanced education in contemporary advertising and marketing fields, social media marketing, mobile device advertising, and internet-based analytics to demonstrate results and outcomes of marketing campaigns.
Topics Covered in the Media Sales & Marketing Program
If you look at the most in-demand jobs in the market right now, you will find an excess of openings for media sales professionals. No matter the industry, every company needs a marketing strategy to get their products and services out into the world. Our digital marketing courses will prepare you with hands-on experience and leading industry strategies.
Formulate an understanding of careers in media marketing to select a career path you are passionate about.
Generate real-world content for commercial businesses.
Learn how to forge positive relationships while training to become a confident live speaker.
Craft social media strategies based on a company’s brand, image and voice.
Gain the skills needed to identify and predict media sales trends in any given market.
Learn to use the most powerful sales tools in the modern age to increase business profits.
Master the implementation of advertising strategies on the one device people carry around all day.
Gather industry tips about where broadcasting is heading and how you can make a stamp in the changing landscape.
Acquire the important skill of sharing information with peers and clients in a professional setting.
Develop a cumulative final project that articulates your understanding of effective sales and marketing strategies.
Is a Career as a Media Marketing Professional Right for You? Take the Beonair Network “Media Sales & Marketing Career Training Readiness Quiz”
This fun, online quiz takes 3 minutes to complete and you’ll get a personalized report. Identify your strengths and social style plus the training and positions you’re best suited for. Get Your Media Sales & Marketing Career Training Readiness Score Now >>
REAL-World “ACTIVATOR” Experiences
Pursue powerful, real-world media sales experiences with ACTIVATOR! With hands-on internship programs and exclusive media collaborations with local radio, TV, and production facilities across our seven-school network – you’ll gain invaluable real-world work experiences. Get ready for live remotes and exciting live production events that put your skills directly into action – all as part of the ACTIVATOR program. Welcome to a fantastic journey ahead!
Having had the opportunity to work with students from OCB several times, I have found the interns to be well prepared for an internship in the industry. Your graduates are ready to work in this business, and understand the basic concepts needed to succeed in the industry. As a matter of fact, I currently have several graduates of OCB as PAID members of the WNCX and K-Rock, WXRK Street Team. I look forward to a long lasting relationship with OCB.
The Media Sales & Marketing program is available at our Media Schools in Ohio.
Is a Career as a Media Marketing Professional Right for You? Get More Info…
Take the first step toward achieving your dream career in the exciting field of media by applying to the Media Schools today. Our campuses offer financial assistance for those who qualify, as we firmly believe that career dreams should be attainable for everyone. If you have any questions about our programs or locations, simply contact our offices for more information. No matter your needs, we’ll help to ensure that you are capable of attaining the career you’ve been dreaming of!
For immediate answers, give us a call at:
Chicago – Downtown: 312-854-7997
Chicago – O’Hare: 630-793-4676
Cincinnati: 513-845-1952
Cleveland: 216-270-7376
Columbus: 740-913-4019
Denver: 720-712-2568
Miami: 786-952-7874
*Program length when completed in normal time.
Frequently Asked Questions
Succeeding in media sales requires a combination of technical knowledge, communication skills, and personal attributes. Some of the key skills needed include:
- Communication skills
- Negotiation skills
- Relationship building
- Presentation skills
- Product knowledge
- Understanding of digital media
In addition to these skills, a successful media sales professional also needs to have a proactive approach, a customer-focused mindset, and a drive to meet and exceed sales targets.
A sales marketing course can provide professionals with the foundational knowledge and skills needed to break into media advertising. This course teaches the fundamentals of marketing, including market research, consumer behavior, branding, and marketing strategy. This knowledge is crucial for developing effective advertising campaigns.
Success in media sales requires a strategic approach. Some strategies that can help include:
- Understand your product
- Know your audience
- Build strong relationships
- Use a consultative sales approach
- Stay current with industry trends
- Develop your communication and presentation skills
- Be persistent and resilient
By implementing these strategies, media sales professionals can improve their performance, meet their sales targets, and build successful careers in the industry.
Digital transformation has significantly impacted careers in media sales in several ways. As more people consume content online, there’s been a shift from traditional media sales (TV, radio, print) to digital media sales (websites, social media, digital video, podcasts). Additionally, digital transformation has made it easier to collect and analyze data on consumer behavior and campaign performance.
Completing a sales marketing course can open up a variety of job opportunities in the media industry. Some potential roles include Sales Representative, Account Executive, Sales Manager, Digital Marketing Specialist, and Marketing Manager.